I think maybe more customers have the ability to come and go and find information about organizations. To find out who’s good and who’s bad and all...

HOW DO WE KNOW IF OUR MARKETING IS WORKING FOR US? This is a question many marketers struggle to answer for themselves, and for their Chief...

Most people’s blind spot is in the mirror. You think you’re projecting a certain idea, you are think you are communicating a certain...

When networking in person there obviously are things to do and things to avoid. Some of the things to do; be authentic, use eye contact...

A few months ago, I was fortunate enough to take part in a conference that included a fantastic presentation by the Chief Marketing Officer...

I think one of the biggest blind spots for small business owners is lack of alignment. We tend to build companies that are built around what we know...

A major grocer was surprised to learn that a 50 percent off promotion on a popular cereal brand, which increased its Stock Keeping Unit...

The first book came out a little while ago called Unmarketing: Stop Marketing. Start Engaging. It was written because I was tired of hypocritical marketing...

I think the toughest job is selling you on you and the awesomeness of you. That’s a work and process every day. Giving yourself pointers and tips...

Most business owners think marketing and immediately think email, copy, Facebook and promotions – you know, tactics. Heck, most...

I think it takes curiosity, humility, empathy, and passion to be a great leader. Passion is needed because if you don’t fundamentally...

Before there was empathy at the company, going to work felt like, well, work. On any given morning, the factory employees would...

Every small business wants grow their revenue, but from my perspective that is almost an unattainable goal because it’s...

In any emotional connection, there’s a lot of people who will throw their hands up and go “Well you’re a marketer, you want to...

Adversperience, the most recently identified genre in the Art of Marketing, is the convergence of Advertising and Experiential...