To me it’s interesting because we live in a technology-fueled world and I think a lot of the excitement and the hype is around data and social...

Marketing is one of the fastest changing aspects of business. It’s all about figuring out the value of what you offer and how you could communicate that to the specific people who...

As the business landscape in Canada continues to become increasingly competitive, organizations are looking to better understand productivity and how it impacts their bottom line. More organizations

There’s a big difference between sticking with a brand and being stuck with one.  If your customers aren’t happy with your brand but they stay with you because...

Gary Vaynerchuk, online marketing trailblazer, entrepreneur and creator of Wine Library TV, sat down with The Art Of to discuss the state of the marketing...

The first thing to consider in your marketing is strategy. A lot of people say that and a lot of people get that, but it’s amazing how few...

Don’t Get Arrogant Approaching the Sochi 2014 Olympic games the Canadian women’s hockey team having previously won three gold medals...

Okay, I know that title of this article may seem like a harsh way to make a point, but things have changed a bit. There was a time when marketing was...

My first book The Back of The Napkin is literally called solving problems and selling ideas with pictures and it’s based around the neurobiology of vision. What’s really remarkable is tha

The most important thing is to have a clear vision where you are going and to make sure that you take enough time to unplug and recharge – we call it...

I think what the marketing world needs to get ready for is a much more active public. I think consumer’s expectations have risen in recent years and along...

One definition of a prostitute is someone who sacrifices their good name in order to make a buck. But what do you do when someone else is driven...

About a year ago I got a Kickstarter campaign and in less than three hours we hit our goal, and we sold out everything in about three days, so it was an overnight success! But...

Let's get passed this idea that the best salespeople are extroverts – strong extroverts –that's fundamentally not true. What the research shows is that the most effective sales people...

Learning is about behaviour change. It only happens when people stop doing something the old way, and start doing things the new and better way. If someone does something the same way...