The Art of... eNewsletter
Sign up to receive articles from featured columnists, event updates and exclusive offers.
The Art of... Events
Learn more about dates and guests for the following events:



The Art of... Past Events
See what you missed at our previous events::




See what you missed when the event was held on May 12th!
Details of this event shown below:
The Art of Sales presents a full day program with an exceptional line up of best-selling authors, sales experts and speakers. This event promises to be a remarkable learning and networking opportunity for you and your sales team!
![]() |
JEFFREY GITOMER on Sales
New York Times Best Selling Author - The Little Red Book of Selling
Jeffrey Gitomer is the author of The New York Times best seller The Sales Bible and The Little Red Book of Selling. All of his books have been number one best sellers on Amazon.com, including Customer Satisfaction is Worthless, Customer Loyalty is Priceless, The Patterson Principles of Selling, and his latest best-selling books The Little Red Book of Sales Answers, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude. Jeffrey's books have sold millions of copies worldwide.
OVER 100 PRESENTATIONS A YEAR. Jeffrey gives public and corporate seminars, runs annual sales meetings, and conducts live and Internet training programs on selling and customer loyalty. He has presented an average of 120 seminars a year for the past ten years.
BIG CORPORATE CUSTOMERS. Jeffrey's customers include Coca-Cola, D.R. Horton, Caterpillar, BMW, Cingular Wireless, MacGregor Golf, Ferguson Enterprises, Kimpton Hotels, Hilton, Enterprise Rent-A-Car, AmeriPride, NCR, Stewart Title, Comcast Cable, Time Warner Cable, Liberty Mutual Insurance, Principal Financial Group, Wells Fargo Bank, Baptist Health Care, BlueCross BlueShield, Carlsberg Beer, Wausau Insurance, Northwestern Mutual, MetLife, Sport Authority, GlaxoSmithKline, AC Neilsen, IBM, The New York Post, and hundreds of others.
IN FRONT OF MILLIONS OF READERS EVERY WEEK. Jeffrey's syndicated column Sales Moves appears in more than ninety-five business newspapers, and is read by more than four million people every week.
SELLING POWER LIVE. Jeffrey is the host and commentator of Selling Power Live, a monthly, subscription-based sales resource bringing together the insights of the world's foremost authorities on selling and personal development.
ON THE INTERNET. Jeffrey's WOW websites, www.gitomer.com and www.trainone.com get as many as 25,000 hits a day from readers and seminar attendees. His state-of-the-art Web presence and e-commerce ability has set the standard among peers, and has won huge praise and acceptance from customers.
SALES CAFFEINE. Jeffrey's weekly e-zine, Sales Caffeine, is a sales wake-up call delivered every Tuesday morning to more than 130,000 subscribers, free of charge. Sales Caffeine allows Jeffrey to communicate valuable sales information, strategies, and answers to sales professionals on a timely basis.
AWARD FOR PRESENTATION EXCELLENCE. In 1997, Jeffrey was awarded the designation of Certified Speaking Professional (CSP) by the National Speakers Association. The CSP award has been given less than 500 times in the past twenty-five years and is the association's highest earned award.
Topics Covered:
DAVID ALLEN on Productivity
New York Times Best Selling Author - Getting Things Done
David Allen is an international author, lecturer, and founder and President of the David Allen Company, a management consulting, coaching, and training company.
In the last twenty years he has developed and implemented productivity improvement programs for over a half million professionals in hundreds of organizations worldwide, including many Fortune 500 corporations and U.S. Government agencies. He delivers public and in-house seminars, executive workflow coaching, and consulting programs that address interactive and organizational productivity and alignment issues.
Having logged thousands of hours working with individual executives and senior professionals, David has developed a revolutionary, unique and highly practical system for improving personal and organizational productivity.
He is the author of two books -the international best-selling book, Getting Things Done: the Art of Stress-Free Productivity and Ready for Anything: 52 Productivity Principles for Work and Life. He has published numerous essays and articles in professional journals and periodicals on the topic of personal effectiveness. More than 150 of his original essays have been featured in his e-newsletter, "David Allen's Productivity Principles," with a global readership of more than 120,000 people. He is a popular keynote speaker on the topics of time and stress management, individual and team productivity, and high performance work practices.
Topics Covered:
SHARON DREW MORGEN on Buying Facilitation
New York Times Best Selling Author - Selling with Integrity
Sharon Drew Morgen is a best-selling author, speaker, corporate/sales coach, consultant, and trainer.
She is the originator of the Buying Facilitation Method® used as a front-end to the sales process to help buyers address all of the internal issues they need to manage prior to making a purchasing decision.
Sharon Drew is the author of New York Times Business Bestseller Selling with Integrity and 5 other books, including Sales on the Line and Buying Facilitation: the new way to sell that expands and influences decisions.
She has also authored over 600 articles on various topics from Change Management (for Harvard Management Review), to building a business (Sharing Ideas), to Coaching (Management Futures), but all based on supporting change by helping people make their own best decisions.
Working with global corporations, Sharon Drew has taught Buying/Decision Facilitation in most industries (Banking, Technology, Insurance, Medical, etc) and in complex, multi-million dollar sales, as well as simple retail sales of $20 cosmetics. Her training model emulates her sales model, and is a Learning Facilitation program, designed and customized for each company.
Topics Covered:
HERB COHEN on Negotiations
New York Times Best Selling Author - You Can Negotiate Anything
Often called the "World's Best Negotiator," during the past three decades, Herb Cohen has been a practicing negotiator, intimately involved in some of the world's headline dramas, from hostile takeovers to hostage negotiations. His clients have included business executives, entrepreneurs, sports and theatrical agents plus large corporations as well as governmental agencies, such as The Department of State, F.B.I., Conference of Mayors, and the U.S. Department of Justice.
While serving as an adviser to Presidents Carter and Reagan on combating terrorism, he was involved in the Iranian Hostage Crisis and credited with helping to shape the government's response to the skyjacking of TWA Flight 847 and the seizure of the Archillo Lauro.
As a result of his unique but extensive practical experiences, Mr. Cohen is internationally renowned as a corporate and governmental consultant on negotiating strategy, commercial dealings and crisis management.
Herb Cohen's analysis and insights into political strategy and international relations have appeared in many international publications, and he himself has been the subject of articles in Time Magazine, People, Playboy and The Economist. In these writings he has been referred to as, "America's foremost convention speaker, presenting serious subjects with such humour and dramatic flair that they become pure entertainment."
Herb is the author of You Can Negotiate Anything which was on the New York Times Bestseller List for over nine months and has been translated into fourteen languages and Negotiate This! By Caring But Not T-H-A-T Much. He has been a guest on The Tonight Show, Good Morning America, Nightline, and The Larry King Show on both radio and television.
Topics Covered:
DR. J.P. PAWLIW-FRYon Emotional Intelligence & Performance
CEO & Founder – Institute for Health & Human Performance
Dr. J.P. Pawliw-Fry is an author, columnist and performance coach to Olympic athletes and business leaders. He melds state-of-the-art research with powerful inspiration to create thought-provoking and moving keynote presentations. An expert in emotional intelligence, he is one of the world's most highly sought-after speakers on the topic.
Dr. Pawliw-Fry has trained at Harvard Medical School's Mind Body Medical Institute, and the Stress Clinic at the University of Massachusetts Medical Center. He delivers high performance programs, focused on emotional intelligence, to Fortune 500 companies, the world's top business schools, Olympic and professional athletes as well as educators, sales professionals, business and government leaders throughout North America.
Using cutting edge research and personal stories from the world of sports and business, Dr. Pawliw-Fry teaches his audiences the principles of emotional intelligence and high performance, and inspires them to take their careers, businesses and personal lives to the next level.
Topics Covered:
Andy Nulman on Miracle Marketing
President, CMO & Co-founder – Airborne Entertainment
Two big wins. From nothing.
Desperate for work at 23 after being fired from his journalism job, Andy joined a two-night, French-language humor event in Montreal. When he left 15 years later, the Just For Laughs Comedy Festival was the biggest and most prestigious of its kind on earth, attracting more than 2 million visitors over a month-long period. As its CEO and driving force, Andy worked with the likes of Jay Leno, Drew Carey, Jim Carrey, Jerry Seinfeld, Chris Rock, Ray Romano and Adam Sandler, sold multi-million dollar corporate sponsorships and created/ Executive Produced over 150 Festival TV shows, in a variety of languages, all over the world.
Then came Airborne Mobile. In 1999, Andy co-founded this pioneering company in the burgeoning new industry of mobile media and marketing. Most people, including Airborne’s early investors, didn’t give the fledgling firm much chance to survive its first year. Less than seven years later, Airborne was not only honored as North America’s 4th-Fastest Growing Tech Company in Deloitte’s Fast 500 ranking, but sold to Japan’s Cybird Holdings for $110 million.
No wonder he speaks about "How To Do The Impossible."
While young in spirit and snappy in dress, Andy has been leading major media projects for over three decades. An acclaimed and thought-provoking public speaker, motivating and challenging Fortune 500 companies the likes of GM, Eveready/Energizer, 3M and Wal-Mart, Andy has also written two best-selling books, “How To Do The Impossible” and “I Almost Killed George Burns.” Other accomplishments include being named one of the “Top 40 Under 40” business leaders by the Financial Post in 1997, being voted one of the Top 100 Montrealers of the 20th Century by the Montreal Gazette in 2000, and being honored as a distinguished recipient of the McGill Management Achievement Award in 2004.
In his spare time, Andy is also an oft-published author, inventive stage director, half-decent snowboarder, hot-and-cold hockey goalie, and prolific blogger on the art of Surprise in marketing (check him out at www.andynulman.com).
Married with two grown children and two rambunctious dogs, his major disappointment is that he has only one life to live…but he’s working on a solution.
And on the next big win.
Topics Covered: